Weapons, Ammo, and Product Managers


So there you are: the product manager with regard to a boring item. How often include you caught oneself gazing longingly over at one of those iPhones, Amazon kindles, or some other these highly desirable merchandise and though in order to yourself “Now precisely why couldn’t I become the Product Manager for an awesome product like that? ” I include one message regarding you – conquer it. It turns out that there are some other product manager who are responsible intended for products that are usually even less awesome than yours plus they are performing some incredible issues to make goods successful…

How A single Goes About Getting Bullets
I’m certain that there are some of you around that will have very robust feelings about weapons and so on. Let’s place those feelings away for some minutes plus take a closer search at the issue of, what different, bullets. If an individual are not a devoted survivalist or seeker, you probably don’t have purchased bullets just before.

As it happens that people really care about precisely what gun they get. However, bullets are almost an afterthought purchase. Sorry concerning that bullet product or service managers. Rob Jogger over at typically the New York Instances got interested in this specific product conundrum when he researched a business called Alliant Techsystems (ATK)Building The Far better Bullet (Brand)
The next line involving bullets that ATK brought out was called Blend. With this item line the item administrators at ATK were targeting (sorry! ) the 25-35-year-old deer hunters. So as to catch their eye, the company created a new “aggressive” package design and perhaps went so far as in order to add a foil label. They fundamentally pimped the package.

The two of these products gave the ATK product or service managers the knowledge that they wanted in order to be able to gain the confidence that they required in order to do their biggest product launch to be able to date. They just lately rolled out a brand new line of bullets for duck hunters called Black Fog up. 10mm ammo happen to be showing that they know what needs to be able to be done to switch a commodity item into a necessary product.

ATK offers partnered with a well known TV personality (in duck hunting circles): Phil Robertson that is known as the “Duck Commander”. They already have also gone forward and made several “viral videos” to be able to build some buzz around their fresh ammo. Just to be able to show that bullets also play the role in typically the 21st Century, they’ve gone so far as to make their particular very own community networking site referred to as StormChasersNetwork.

In order to top rated things off, that they have also be sure that the box with regard to the Black Fog up product virtually leaps off of the particular shelf. They dressed up it up in the bright color scheme that is designed to catch some sort of hunter’s attention in addition to remind him regarding the first lighting of day (which is the top time to become hunting ducks).

Exactly what All Of This kind of Means For You
I can’t say for certain what kind of product you happen to be responsible for managing. Yet , I might bet that it’s possibly a little bit more interesting than a commodity merchandise like a bullet. Actually no subject how boring you may find it, it’s most likely a whole whole lot more interesting than a bullet.

With the little luck this specific story about how precisely typically the product managers with ATK were capable to see past the simple fact that they were charged with trying in order to sell more associated with a commodity merchandise that the some other bullet makers should inspire you. The actual ATK product administrators did was to take on their client’s shoes and determine the way they see typically the world. Once they recognized this, it probably is obvious as to precisely what they needed to be able to do.

Spend some time pondering about not what their product does, but rather what your buyers can do with the product. This could point the way front for how you can turn your own boring commodity-like product or service into a thing that will take off such as a (what else? ) bullet.


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